ICC Cricket – August 19, 2023
Fans from around the world will have the chance to contribute to the naming of the ICC Men’s Cricket World Cup 2023 mascots.
As the Cricket World Cup approaches and anticipation soars following the recent fixtures announcement, the ICC has introduced its mascot duo for the upcoming prestigious event.
The mascots were unveiled during an event in Gurugram in India in the presence of the captains of the reigning U19 World Cup Champions, Yash Dhull and Shafali Verma.
Originating from a distant cricket utopia called the Crictoverse, the male and female mascots represent distinct traits that stand as symbols of both gender equality and diversity.
The male character exudes an unmistakable blend of sub-zero coolness and high-voltage batting prowess. His every shot, from sneaky finesse to seam-smashing sixes, resonates with an electrifying force that captivates audiences. His electromagnetic bat and versatile shot repertoire amplify the excitement, setting the stage alight and electrifying the crease with every stroke.
The fans will have the unique opportunity to participate in the all-important naming stage before 27 August.
In the earlier stages of development, fans played a crucial part in shaping the mascots’ design through extensive surveys.
Speaking about the unveiling of the mascots, ICC Head of Events Chris Tetley said: “We are delighted to launch the ICC’s mascot duo ahead of the ICC Men’s Cricket World Cup 2023.
“The perpetual characters signify cricket’s universal appeal beyond cultures and boundaries with the mascots standing as beacons of unity and passion. With representation of both genders, they epitomize the vital role of gender equality in our dynamic world.
“In line with the ICC’s and cricket’s priority to connect with the next generation of cricket fans, these mascots hold the power to engage and entertain children, fostering a lifelong love for the sport beyond ICC events.”
During the lead-up and the tournament, the mascot duo will engage with fans in person, through broadcasts, and on digital platforms. Fans can purchase a variety of Crictoverse products, including exclusive mascot-themed merchandise such as sunglasses, available for sale both online and at venues.