Rajiv Kumaraswamy
Yearning to make an impact
Q: Having worked in the IT sector in different regions, what unique challenges or opportunities have you encountered in these markets?
A: When comparing what I’ve observed in the US and UK versus Indonesia, I’ve noted two main differences.
The first is that in the corporate sector (B2B), the US and UK have many established IT players driving the market with customers ranging from early adopters to laggards in new technology. So there are customers willing to try new technology to get an edge over competitors.
Meanwhile, Indonesia’s corporate environment is more conservative with mature adopters and laggards waiting for technology to be proven. Therefore, while we need to be aware of new technology to know where the market is heading, we must adjust to Indonesian customers’ appetite to achieve results.
Secondly, the B2C market is very different – probably because of Indonesia’s younger population as people are more ready to adopt new technology. Cashless systems are prevalent, and many startups have succeeded and grown rapidly in the B2C landscape by targeting the younger population.
Q: What motivated you to move to Indonesia?
A: Since leaving Sri Lanka when I was 17, I’ve been fortunate to live and work in the US, the UK, Malaysia and Indonesia with Schlumberger.
Upon leaving my job in London, we felt that Indonesia was the best option to embark on a new career while also being the best place for my youngest daughter to complete her secondary education.
I started PT DOTS with my partner in 2020. Indonesia is a country of nearly 280 million people and has a significant potential for growth – and the challenge of making an impact in a large country with a big upside excites me!
Q: And what are your plans regarding living in Indonesia?
A: Our company’s vision is to use digital technology to accelerate the improvement of Indonesians’ lives. This is our passion and it will take time to happen – so I’m interested in seeing if we can make the intended impact.
One of the challenges of living in Indonesia – especially Jakarta – is the traffic! A 90 minute commute to and from work is normal. This has taught me to be more patient and not to let the stress of traffic affect me.
Additionally, Indonesia’s vast diversity with its 17,000 islands, and various foods and cultures, enables me to continue learning new things about the country I call ‘home.’
Our company’s vision is to use digital technology to accelerate the improvement of Indonesians’ lives
